Name Development

Ah, so it goes! Who are you in name presented to the world as a blogger, influencer, personality or business? Titles count.

Developing a name, as I see it, is a mix of your vibe vision and practicality. What feels good to you that the world out there will also be attracted to. 



Based in my name development process:

  • Begin with words that you feel connected to, like ocean, woods, canoe, cabin, nature. The words are starting points for brain storming, not necessarily to be used in a name. Use a thesaurus.  
  • List several to search online if the name is already being used or means something that does not express your vision. Add keywords like blog, website. book, podcast.
  • Search the US Trademark register and your state business register
  • Search domain name availability on a trusted domain host website. Add the, s, a and such in your searches. 
  • Sketch possible logos
  • Rest the name for a few days or longer. Do Not Share it online, in an email or text. 
  • Once you are sure you like the name/title, know it is not in use already or too similar to a name in use, then buy the domain name adding the privacy feature. 
  • Set up your blog, your website unpublished. 
  • Adding-Buy the US trademark. 
  • Ducks in a row, go for it. 

I highly stress to do thorough research to make sure your name is unique and not in use. And now that I’ve been sent into shock, 

Buy the US Trademark! 

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